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Local search company connects businesses’ social media efforts with searchers

(, the largest searchable directory of New Zealand websites which profiles over 150,000 websites, is helping New Zealand businesses to promote their social marketing content through the appealing Site Profile pages (

This week celebrated the launch of social information on their Site Profiles where businesses can present their social marketing content on Facebook, Twitter, YouTube and blogs to local searchers in New Zealand all on just one user-friendly and visually enticing web page. Gary Jensen, CEO of, says “Bringing together the multiple social streams for a business onto a single page on gives businesses the opportunity to get their community involvement in front of local search traffic from New Zealand. The idea behind this comes from listening to the needs of our business advertising clients. We’ve heard many times that small businesses in New Zealand are challenged with bringing their online and social activities together so we’ve built a New Zealand-specific resource presented in an appealing format that highlights the best a business has to offer through online and social content.”

With statistics presented this month by Simon Young ( on the State of Social Media in New Zealand showing more than 1.92 million New Zealand internet users have looked to their fellow Internet users for opinions and information about products, services and brands, has positioned itself as an innovator in the online space in New Zealand.

Grant Osborne, Search and Strategy Director for First Rate backs up’s goals by urging businesses to take advantage of the opportunities they have to present the social side of their business in a cohesive way to New Zealand searchers saying “Ensuring social elements can be found in search engines provides much opportunity for small business growth. Not only do these social elements offer the opportunity to gain increased website visitors through expanding the number of potential entry points for business and brands, but also gives the opportunity for increased engagement of those visitors, and can often be a catalyst for free word of mouth promotion as consumers share content with each other online.”

Launching in 2001, has been gaining momentum year on year with 2010 becoming a year strongly focused on helping New Zealand businesses to enhance their web presence and achieve improved online results. consistently ranks in the top 20 New Zealand websites by total Unique Browsers across all categories (audited statistics by Nielsen Online).

Gary Jensen says “ has a growing suite of free services and averages over 400,000 unique visitors each month. Our focus is helping businesses get their online content in front of the right target audience.”

About is the largest searchable directory of New Zealand websites, profiling over 150,000 websites for businesses, organisations and individuals throughout New Zealand and with over 400,000 unique visitors each month. is about New Zealand Search for categorised content and a Kiwi-centric approach to analysing the New Zealand web space. aim to offer a unique local search experience, that complements other search options, designed for viewers seeking a human-edited window to the New Zealand web.

Media Release from on 27 September 2010


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