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Election Year Just Got Tastier – Thanks to Muffin Break!

(PR.co.nz) The 2011 election year just got taster thanks to Muffin Break – where muffins and coffee combine for politician-inspired fun!

Muffins and coffee will combine over the next four weeks as Muffin Break celebrates the upcoming general election in the tastiest way possible!

As well as holding its hugely successful Bean Poll, which has accurately predicted the winner of the last three general elections, muffin lovers will be able to show their political allegiances at Muffin Break’s 36 stores from Whangarei to Dunedin by selecting mouth-watering muffins that remind them of their favourite politician.

Fans of National Party leader John Key shouldn’t look past the tried and true blueberry muffin (nicknamed Key to Success), or if their allegiances lie on the left with Labour’s Phil Goff, there’s always plenty of muffins bursting with delicious red berries like strawberry cream cheese (or Scoff Like Goff).

Green Party co-leaders Russell Norman and Metiria Turei could very well have been the inspiration behind Muffin Break’s Soy and Linseed range of muffins that are packed with a range of fruit and nuts and will have any nature lover begging for more.

Meanwhile, Peach Spice reminds Muffin Break’s bakers of the glamour girls of the election – Nikki Kaye and Jacinda Ardern. A delectable combination of sweet and spicy, it’s the perfect choice for anyone who wants to salute the lovely pair who will battle it out in the Auckland Central electorate.

While voters are in store picking up their favourite politician-inspired muffin, they’ll also be encouraged to vote in this year’s Muffin Break Bean Poll, which since 2002 has accurately predicted the winner of the election.

Customers simply take a coffee bean and use it to “vote” for their favourite party by placing it in the relevant holder. The results are then tallied to give an overall picture of how Kiwis will vote on election day.

Muffin Break General Manager Garry Croft says the Bean Poll has become more and more popular every election year and 2011 will be no exception.

Additionally, for the first time this election people will also be able to cast their vote online as well as in-store.

“We love having a bit of fun around the election and feedback from our customers every time we have run the Bean Poll shows that they love it too,” says Mr Croft.

“Plus, if it gets people thinking about the election and who they will vote for on November 26, we’ve played a part in the democratic process.”

For more information, or to cast your vote online, visit http://www.muffinbreak.co.nz.

Media Release 31 October 2011.

 



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