10 Years of Proof 10 Years of Passion with Olay Total Effects

(PR.co.nz) Celebrate the 10th anniversary of Olay Total Effects – the iconic skincare range trusted and loved by women across the globe for the last ten years. For a decade the world’s number one facial care brand* has been enabling women to have their cake and eat it too – helping create beautiful, younger-looking skin that we all wish for when we blow out the candles!

Olay Total Effects was first conceived more than 10 years ago, answering widespread concern from women about the signs of ageing. These signs formed seven distinct categories, namely fine lines and wrinkles, blotches and age spots, skin texture, skin tone, skin dryness, skin surface dullness/loss of radiance and pore visibility.

Rising to the challenge of finding one solution to address these multiple issues, Olay created Total Effects, harnessing the power of Niacinamide to help fight the seven signs of skin ageing in a single product to help deliver the beautiful, younger looking skin women were searching for.

The unique black and gold pump top bottle hit the shelves in 2000 and women quickly snapped up and fell in love with the skincare multi-tasker. Hence, a beauty icon was born and became the product range of choice for 10 million women worldwide*.

So, what’s the secret behind Total Effects’ enduring success? VitaNiacin! A complex of powerful anti-ageing ingredients comprising Niacinamide, anti-oxidants (Vitamins E and C) and Panthenol, VitaNiacin provides multiple anti-ageing benefits to help skin regain its radiant, youthful glow and fortify itself against the signs of ageing.

Niacinamide, or vitamin B3 as it is more commonly known, strengthens the outer layers of the skin by increasing skin surface renewal. Key to the formula of the Total Effects range, this powerful ingredient helps to fight the seven signs of skin ageing for skin that is youthful and smooth.

Olay Scientist, David Khoo, says Niacinamide gives not just one, but multiple anti-ageing benefits that work simultaneously to help skin regain its radiant, youthful glow.

“It not only helps to increase the skin’s collagen levels together with vitamin C, but it also helps to speed up the skin’s renewal rate and energy levels, while also increasing the skin’s moisture barrier to fight dryness,” he says.

“Even after 10 years of research, Olay scientists are still discovering new benefits of Niacinamide Most recently, whilst leveraging genomic analysis researchers found that Niacinamide could decrease inflammatory response genes, which in turn had a positive impact on skin ageing.”

Olay Total Effects spokesperson Jolie Egan says the anniversary is not simply about celebrating the tenth birthday of a beauty icon.

“It’s much more than that. It’s about celebrating a decade of helping women realise their hopes and dreams of beautiful skin,” she says.

“Thanks to its innovative formula, Total Effects has helped users to maintain their youthful looks– and we know this because they tell us. Many of our users confidently claim to look as good as, if not better than, they did when they first started using the product. It’s a love affair!”

The Olay Total Effects range is available from leading supermarkets, pharmacies and specialty outlets nationwide.

Media Release 17 January 2011.