Air New Zealand Selected as Most Innovative Airline by

( Air New Zealand, All Nippon Airways and Lufthansa selected as most innovative airlines by is announcing the 11 most innovative airlines to keep an eye on in 2011.

Air New Zealand (ANZ) tops the 2011 list of most innovative airlines in the world, having redesigned its long-haul inflight experience from scratch. Innovations include ‘Skycouches’ in Economy, ‘inner’ and ‘outer’ Spaceseats in Premium Economy, food and drinks ordering via the IFE system, and an inflight concierge hosts that wine tastings and kids storytelling in the galleys.

All Nippon Airways, which has seriously upgraded its long-haul product to court business travellers at a time its major competitor JAL is restructuring, comes in second place. In third place is Lufthansa, which has initiated a product revamp across its full fleet, including the world’s quietest First Class cabin.

“At we are continuously on the lookout for innovative products and services launched by airlines around the world as a response to industry and consumer trends,” says Raymond Kollau, founder of “We aimed to select airlines that have come up with interesting innovations in recent years, be it as part of a company culture of continuous innovation, a strategy to challenge the industry status quo, or as part of efforts to catch up after years of underinvestment.”

The 11 airlines selected in the report provide an overview of what innovative products and services passengers are experiencing on airlines around the world.

The full “11 innovative airlines to keep an eye on in 2011” report can be downloaded from

About is an independent research agency that continuously monitors the global aviation industry for commercial innovations in response to industry trends and changing consumer behavior.

Media Release 28 January 2011 from