Fox and Franz Josef Glacier Put on the Tourist Map Thanks to the Spanish After feeling left out of the Rugby World Cup 2011, the Glacier Country Tourism Group devised their own competition and social media marketing campaign to direct the eye of the world onto the West Coast of the South Island. A group of Spanish Senoritas have just left the shores of New Zealand after winning the experience of a lifetime, with a whirlwind 14-day tour of Fox and Franz Josef Glaciers, Queenstown and Dunedin.

Drawing a wealth of media attention during their tour, along with hundreds of thousands of views and interactions on the Glacier Country’s Facebook and YouTube sites, the famous West Coast of the South Island is definitely on the tourist map for the upcoming summer season.

The Spanish ladies won the $50,000 prize including international flights with Air New Zealand and a hug range of adventure and recreational activities, the Senoritas posted regular updates on the Glacier Country Facebook page to provide a live journey of their tour.

Before seeing the English Argentina match in Dunedin, the Spaniards enjoyed a victory over our own Nude Blacks. However, the highlight of their tour was the game against the current Glacier Country Rugby Champs on the #2 fields … the Glacier itself; and they won. Taking the silverware and the pride of their male competition, the Spanish Senoritas won a close battle 25-20.

Chris Alexander from the Glacier Country Tourism Group stated “the campaign has been a roller coaster ride with the results coming thick and fast. We have been in literally hundreds of national and international newspapers, websites, blogs and social media sites. The coverage we have received has definitely put the Glacier Country in the spotlight”.

The Glacier Country Tourism Group hopes that this global attention will equate to increased visitation to the West Coast of the South Island and increased sales for the businesses in the region. With the peak summer season just around the corner, the campaign may create a bumper tourist season for the famous Glacier Country.

Media Release on 21 September 2011 from Glacier Country Tourism Group

Company Details:
Glacier Country Tourism Group

Media Contact:
Steve Wilson
(03) 379 0529