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Just Juice Launches New Premium 100% Juice Range

( The Kiwi juice brand Just Juice has today announced the launch of Just Juice Orchard – a new premium product range that uses only the best fruits – and answers consumer demand for classic flavours alongside new and exciting fruits.

Made using 100 per cent juice from fruit sourced by a Just Juice expert, new Just Juice Orchard awakens the taste buds with three delicious flavours, appealing to a wide range of consumers including families, busy professionals and health conscious individuals.

Sweet and simple, Just Juice Orchard Sun Kissed Orange provides consumers with a classic juice, reminiscent of Kiwi summers. Continuing the classics, Just Juice Orchard Farm Style Apple juice captures all the crispness of the apples of yesteryear, appealing to young and old alike. And uniquely different, the refreshing taste of Just Juice Orchard Summer Strawberry & Kiwifruit combines sun ripened strawberries and the tang of kiwifruit.

The entire Just Juice Orchard range contains no added sugar, preservatives, artificial flavours or colour. And just one glass of the new, premium range contains 100 per cent of the recommended daily vitamin C requirements*, providing a functional alternative to water or milk for families.

Just Juice Senior Brand Manager, Nicole Aitchison, says the new Just Juice Orchard range is an excellent way to satisfy consumer demand for a premium range from the longstanding juice brand that Kiwis know and love.

“Just Juice Orchard is a premium range of juices from the Just Juice brand. It contains classic flavours like Orange and Apple, plus new exciting fruit flavours such as Strawberry and Kiwifruit” says Aitchison.

“We are confident that consumers will be as excited as we are about this new range, which fits perfectly into the fridge and provides a delicious way for the entire family to awaken their taste buds this summer.”

The full range of Just Juice Orchard flavours – Sun Kissed Orange, Farm Style Apple and Summer Strawberry & Kiwifruit – are available at an RRP of $6.59 (2.4L).

Media Release 17 November 2011.



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