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Auckland to be an Events City

(PR.co.nz) Auckland Mayor Len Brown has taken the first steps towards making Auckland one of the world’s leading events cities.

The mayor has commissioned a report from the council controlled organisation Auckland Tourism Events and Economic Development Ltd on how to make the city more of a destination for unforgettable local and international events.

“I want Aucklanders to have a sense of pride and excitement about the events in their city, I want Kiwis from other regions to come and experience the best we can offer, and I want international visitors to go home telling everyone Auckland is the place to go,” says Len Brown.

Next year, Auckland hosts international events such as the Rugby World Cup 2011 followed by Volvo Ocean Race, and the ITU World Championships in 2012. Auckland’s biennial arts festival celebrates its fifth birthday, showcasing artists and performers from New Zealand and abroad, and as every year, the city hosts the largest Pacific festival in the world, Pasifika.

“We will continue to attract high profile international events while promoting our distinctive local events to domestic and international visitors. Similarly attractions around the city, such as sculpture or wine trails, can be promoted as regional packages to our visitors. With all our attractions, stunning environment and friendly people, we have the potential to develop a world class reputation and a prosperous tourism industry,” says Len Brown.

Media Release 4 November 2010 from Auckland City Council.

 



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