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Kick Back this Summer Wearing Jack!

( Typically the words ‘wearing jack’ bring anything but clothing to mind, but that’s about to change with the launch of New Zealand’s newest casual-streetwear label.

wearingJACK® offers laid-back cool to guys and girls who want stylish threads with a homegrown feel – 100% made and printed here in New Zealand.

Whether you’re after a sweet tee, relaxed singlet or super-comfy hoodie to kick back in during the balmy summer nights – wearingJACK® has got you covered, with its sleek cuts, awesome prints and fresh colours.

In support of local talent, wearingJACK® used designs created by young New Zealanders on its launch range – LANDED. The opportunity was promoted through universities, polytechs and art and design schools across New Zealand, with young designers invited to submit their artwork for the first wearingJACK® range.

The result is prints that reflect a cross section of Kiwi creativity – a design model that Alissa Wilson, creator of wearingJACK®, is keen to continue, with its ability to garner fresh, unique ideas straight from the label’s target market.

“With many originally New Zealand-made brands moving to offshore manufacturing, wearingJACK® answers a gap in the market for a genuine, Kiwi-made label that’s sweatshop-free,” says Wilson.

“wearingJACK® is all about taking fashion back to basics to give Kiwis the casual styles they’ve always loved. New Zealanders love kicking around in something comfy when the number ones aren’t required – and that’s how wearingJACK® came about. It’s about casual style, and designs that reflect the humour and attitudes that are inherently Kiwi. ”

For more information about wearingJACK®, including online orders, stockists, or how to submit your design, visit or find them on Facebook.

Media Release 27 January 2011.



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