FinePix XP10 – Fujifilm's New Stunt Man

( Forget Bruce Willis, Arnold Schwarzenegger and Sylvester Stallone – Fujifilm’s new FinePix XP10 is the ultimate combination of strength and style in the most extreme conditions.

Whether you’re abseiling off a cliff edge, mountain biking forests trails or trudging through snow in search of the perfect run, the FinePix XP10 will stand up to any terrain you throw at it.

Drop it, soak it, freeze it, and even cover it in dirt, the XP10 won’t let you down. Fujifilm created this durable camera for those of us who live life on the edge. The XP10 is waterproof to 3 metres, shockproof to 1 metre, freeze proof to minus 10 degrees and dustproof.

Loaded with all the latest features, the resilient XP10 has 12 Megapixel resolution, 5x Fujinon lens and high definition recording, so you can capture breathtaking images with total peace of mind – even if you are channelling your inner Rambo!

Match this with Digital Image Stabilisation to reduce image-blur, high sensitivity settings (to ISO 1600) and SR Auto to intelligently identify the scene type, this camera delivers sharp and clear images at the touch of a button.

To get the best possible action pictures, the new Target Focus mode on the XP10 tracks fast moving subjects so they don’t escape from the frame in a blur and ensures you don’t miss a shot, especially those ones where you just happen to look like the hero!

The new XP10 also features Fujifilm’s highly-effective and acclaimed Face Detection technology, with auto red-eye removal to eliminate unsightly red night time eyes while the photo is being taken.

For both the young and the young at heart, the XP10 incorporates the new Facebook/YouTube Easy Web Upload function which makes it much faster to post photos on social networking sites. This feature allows you to mark images in playback mode on the camera which then upload directly to your favourite site when the camera is connected to your PC. It couldn’t be easier!

Silver screen enthusiasts can even add finishing touches to videos and photos with the new Movie Editing mode while the camera’s 720p HD image and movie capture means memories can be re-lived in glorious high definition on any HD ready television.

The XP10’s tough credentials are neatly hidden in its small, lightweight and stylish metal body which is so slim you can put it in your pocket and carry with you everywhere, ready to catch those once in a lifetime shots.

With a gorgeous metal body, the XP10 is a camera that looks and feels highly sophisticated, but still offers all the practicalities of an outdoor camera. Available in three colours – Black, Green and Blue – there’s a shade to suit everybody.

Key features at a glance:
• 4-way protection: Waterproof (3M), Shockproof (1M), Freezeproof (-10 degrees) & dustproof
• 12 Megapixel resolution
• Fujinon 5x zoom lens (36-180mm equivalent)
• Slim and stylish metal body
• Digital Image Stabilisation
• NEW YouTube & Facebook Easy Web Upload
• NEW Target Focus
• NEW Auto Picture Rotate
• 2.7-inch LCD screen with Microthumbnail View
• Picture Stabilisation
• Face Detection technology with Auto red-eye removal
• Movie edit & Blog mode
• Picture Search function
• Li-ion rechargeable battery

The Fujifilm FinexPix XP10 is available from electronic and photographic stores nationwide. (RRP $399.99)

Media Release 27 July 2010 from Impact PR on behalf of Fujifilm.