(PR.co.nz) The International Travel College (ITC) of New Zealand has been nominated for the Excellence in Marketing category in the Westpac Auckland Central Business Awards.
ITC recently won Excellence in Marketing at the Westpac Manukau Business Excellence Awards.
The entry criteria for the Auckland awards states that the marketing category “recognises a business that shows a thorough understanding of – and commitment to – marketing in a way that makes it a clear leader in the field.”
“We certainly hope that describes us,” says Marketing Director Claire Huxley. “Marketing at ITC is about more than getting students to sign up to our courses – it’s about integrating all aspects of the college into the travel and tourism industry.”
ITC’s strong commitment to developing relationships with industry pays off for its students, who regularly get real-world experience and job opportunities through ITC’s connections.
“For example, our Account Manager Ceri Jenkins is constantly working to market the college by developing strong links between the students and their future careers.”
Ceri has brokered numerous opportunities for students to undertake part-time work with companies such as JUCY Rentals and Auckland War Memorial Museum. And students regularly get onsite experience working behind the scenes at events like the Auckland International Student Welcome and the TRENZ tradeshow.
“Those kinds of relationships come about because we have the confidence that we are genuinely preparing students for jobs in the real world,” says Claire. “And you can’t fake that – you have to have the full support and belief of the staff, the students and the people working in those industries to make it work.”
The award winners will be announced at a black-tie gala dinner at The Langham Hotel Auckland on Thursday 10th November 2011.
ITC, which has campuses in Botany and central Auckland, has been a premium supplier of full-time and part-time training programmes for the airline, travel and tourism industries since 1996. ITC also offers a wide range of Distance and Online learning courses.
Media Release 15 September 2011.