Winter Olympics Increases Prime Audience Share

( PRIME’s coverage of the Olympic Games increased PRIME’s audience share by more than 39% compared to 2009.

Over 2.3 million kiwis viewed the Winter Olympics on PRIME – the Opening Ceremony alone reached an audience of more than 500,000 (all 5+) with the Closing Ceremony being viewed LIVE by over a quarter of million people.

The most popular events were Figure Skating which peaked with 20% of the audience (over 200,000 people), followed by Downhill Skiing and the Luge.

Media Release 3 March 2010 from SKY.