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Reel Dreams Productions Opens for Business

( Inspired by their appreciation of well-executed visual story telling, Director Topher Straus and producer Darren Simmonds have teamed up to form Reel Dreems – Together, Darren and Topher are a strong producer/director team, capable of delivering high-end television commercials in any setting – Wanaka, Queenstown or internationally.

Director Topher Straus describes Wanaka as the most overwhelming film set in the world. “It’s the palette of colours and their richness. The natural light is incredible”. Wanaka offers more than the obvious backdrops of Lake Wanaka, the Clutha River and snow-capped mountains against blue skies. It is situated in the middle of New Zealand’s spectacular Central Otago and Queenstown Lakes district – just an hours’ drive from Queenstown international airport and 30 minutes to the Wanaka Snow Farm.

And, because the area is so extraordinary, it attracts extraordinary people. The depth of creative talent and pool of film industry professionals allow Reel Dreams to hand pick the ideal combination of people for the most compelling “telling” of each story.

Reel Dreams first objective has been to create a speculative commercial to showcase the magnificent alpine landscape as well as the local talent. They shot a 30 second Nike commercial on the Red One camera, and the results are stunning. “”We would like to attract a high caliber of international television commercial production to the region”” says Topher Straus.

Reel Dreams brings a creative approach to everything it touches. Expect bold ideas, spirited concepts, sharp production, and an energy that can’t be found within the confines of a meeting room to come out of this company.

Reel Dreams approach is all about “the story”. So, before anything exciting happens, they sit and we listen. Take Harraways Oats, for instance- Reel Dreams first national ad campaign currently being broadcast nationwide in New Zealand. They met with Harraways over a lunchtime bowl of porridge around the kitchen table. This curious approach reveals creative insights that might otherwise remain unearthed.

Reel Dreams has the expertise – and the imagination – to create the wonder that makes film such a powerful medium. “We are open for business.” says Producer Darren Simmonds. Currently Reel Dreams are in post production on their next advertisement for franchise kitchen company Dream Doors.

Media Release 13 June 2010.
Contact: Darren Simmonds
Mobile: 021 43 77 44



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