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Settle Into Spring With Ambi Pur Air Effects

( Settle into spring with Ambi Pur Air Effects – the fragrant way to put a spring in your step this season!

New Ambi Pur Air Effects Blossom & Breeze and Spring Renewal utilise patented technology to deliver beautifully fresh, clean, scents in your home, eliminating odours and allowing you to settle into spring with ease.

Providing a delightful spray experience both in packaging and delivery, Ambi Pur Air Effects Blossom & Breeze combines the sweetness of blossom with the crispness of a fresh spring breeze, creating a refreshing environment for you and your home.

Ambi Pur Air Effects Spring Renewal delivers the freshness and inspiration that comes with the new season – guaranteed to put a fragrant spring in your step!

Scent Therapist and Perfumer, Yves Dombrowsky, says these scents offer sophistication and a touch of novelty to everyday life.

“These Ambi Pur fragrances evoke memories of spring and the outdoors – feelings of renewal, curiosity and new discoveries. They bring our senses to life along with thoughts of happiness and better things to come.”

Ambi Pur Air Effects also boast an innovative, natural Nitrogen-based propellant within an easy-to-use trigger system, delivering a perfect arc of pure fragranced mist to refresh the air in your home. This breakthrough formulation means Air Effects works better and lasts longer than typical aerosol sprays, so your home stays refreshed and beautifully scented for an extended length of time.

Junji Hamano, Creative Perfumer at Procter & Gamble, says there is a growing trend to extend the design of homes with scent, as well as refresh the air.

Different scents allow you to add a personal touch to the home space, and with Ambi-Pur Air Effects, we can eliminate unpleasant odours while at the same time refresh our living spaces with a light, gentle fragrance, he says.

Ambi Pur Air Effects Blossom & Breeze and Spring Renewal (RRP $6.99) is available from supermarkets and mass outlet stores nationwide.

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Media Release 22 September 2011.



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