Savvy Women, a Web site for Women, about Women, by Women!

(, New Zealand’s premier online directory for women in business, is a one-stop shop for go-ahead business women, combining the mentoring, knowledge and inspirational benefits of a talented subscribers’ community with a directory of talent that any woman can sign up to and enjoy the benefits of.

Savvy Women’s mission is to educate, connect and empower women in business alongside helping grow and maximise members’ website traffic and sales leads, and is open to all women from new business start-ups to established entrepreneurs.

Savvy Women is the brainchild of Tauranga resident Erika Bradley, who runs a web business in New Zealand, and has successfully set up and run recruitment and retail businesses in the UK.

Erika was inspired to start Savvy Women after realising how many women in business missed opportunities to market their business the web savvy way because of a lack of opportunity, knowledge and budget.

In her day job she works with clients with large budgets, but was frustrated about being unable to give more help to smaller businesses. This led her to dream up Savvy Women, which she see as a doorway giving women greater opportunities to network and grow through business listings and membership.
She said: ‘Having a business that everyone wants to be part of makes it so much easier to spread the word and the feedback and excitement from other women in business has kept me going through from design concept to launch.
“What you don’t know about marketing online may be sending business to your competitors. How much is what you don’t know costing you?

“Regardless of your stage of business or career, Savvy Women provides a platform that introduces you to other inspiring women with whom you can network and learn from.”

Savvy Women provides two distinct platforms that make getting in touch with the right people easy. One is a business directory for women to promote and advertise their business services and products to a community of likeminded business women or find the talent they need in the site’s online directory, with the benefit of obtaining more targeted sales, potential leads and website traffic.
Another side of the business is a mentoring service through membership, where those who sign up are provided with in-depth guidance and step-by-step help to revitalise online marketing plans and a wealth of advice on how to make social media sites work as a business promotional and awareness-raising tool.

Users can access one or both elements of the site, but only members will get access to exclusive offers that Savvy Women has been able to secure.

However, all who access the site can tap into the fountain of knowledge, ideas, and creativity of others in the savvy community, which grows contacts and attracts more business for all.

So don’t delay, get savvy today!

Media Release from

Media Contact:
Erika Bradley, Savvy Women
Phone: (07) 574 1104