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Aucklanders learning how to run barefoot

( While major shoe companies have started releasing a variety of so-called barefoot shoes, Barefoot Inc Ltd have long realised that the true secret to injury free running is simple, learn how to run. While minimal footwear allows for improved awareness of underfoot conditions simply buying a pair of minimal shoes is not a panacea. You won’t automatically be a better runner. It will however, force you to become a better runner. With guidance on some of the best training methods available, anyone can improve their technique, aiding the reduction of the running related injuries epidemic we currently face.

Vibram® FiveFingers®, the iconic footwear at the forefront of the worlds oldest running technology: your feet. Has found people are buying minimalist shoes to tramp, adventure race, walk, gym training, cross-fit and take the dog to the park. Yet it is Barefoot running that has become a high interest pursuit thanks to mounting evidence that it can reduce injuries and strengthen feet. But ironically, many “barefoot Runners” prefer to keep their feet protected.

Fear of injuries from rocks, glass and a variety of modern day hazards inspired the development of the “minimalist” running shoe, whose essential features include a thin, flexible sole that is flat, form hugging, lacking the padded, raised heel found in modern running footwear.
While true Barefoot runners would never want to wear any footwear there is an ever increasing community of those wanting the benefits of barefooting with an element of protection, with this in mind, the minimal biodynamic footwear category has you covered.

Vibram® FiveFingers® New Zealand distributor, Barefoot Inc Ltd, is extending an invitation to our latest running event to learn about the technique and benefits of barefoot running:

– Saturday 14th May 10am to 12pm – Introduction to barefoot / minimal footwear running workshop. Venue: Orakei Domain, CNR Tamaki Dr & Watene Cres. $15

About James Küegler.
James Küegler has played a key role in defining and popularising the new/old concept within the running community, being an early adopter of the current trend. James, as a highly trained athlete has incorporated barefoot running techniques into his personal training regime for quite a while to aid in injury prevention and to improve both speed and form.
As the head trainer for the Vibram® FiveFingers® series of Natural Running Workshops and seeing first hand the positive response from participants he has recognised the need to offer broader access to a sound training program for all.

About Barefoot Inc.
Barefoot Inc is a lifestyle brand created to help people reach their maximum potential for good health and a strong body – naturally. They believe in products that enhance training comfort and performance without compromising natural movement.

Barefoot Inc has been the exclusive distributor for Vibram FiveFingers in Australia, Japan & New Zealand since 2007.

Media Release from Barefoot Inc. on 6 May 2011



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