Sony Mini Alkaline Battery Without Mercury

( Sony is launching 5 new 0% Mercury Mini Alkaline battery models, green power alternatives for consumers to use in a range of everyday applications, such as watches, calculators, toys and portable game consoles, without any compromise in performance and safety.

In general, when Mercury is not disposed properly, it can infiltrate the food chain. Mercury has therefore been identified as a material that has the potential to cause serious damage to the human body and environment.

“Sony believes that it has a part to play in building a greener world, which is why we invested in innovative technologies that would benefit the environment and our consumers,” says Mr. Henry (Hakuyu) Yoh, Director, Recording Media and Energy Center, Sony Electronics Asia Pacific Pte. Ltd. “The 0% Mercury Mini Alkaline battery is environmentally friendly to produce and use, without diminishing performance. The invention of 0% Mercury Mini Alkaline battery now completes Sony’s 0% Mercury micro battery line-up of Mini Alkaline, Silver Oxide and Mini Lithium batteries*.”

The new 0% Mercury Mini Alkaline battery leverages on Sony’s more than 30 years of micro battery technology expertise and the world’s first 0% Mercury Silver Oxide battery technology introduced in 2005.

Today, Sony sells approximately 300 million Silver Oxide and Mini Alkaline batteries worldwide annually. With the introduction of the 0% Mercury Mini Alkaline batteries and existing 0% Mercury Silver Oxide batteries, Sony estimates the reduction of Mercury usage by 470kg annually.

Sony will continue to pursue innovative technologies that will contribute to the environment.

Find out how this new battery works on Sony’s regional website.

Media Release 6 May 2010 from Sony New Zealand.