Glacier Country Welcomes Spanish Ambassadors for the Rugby Cup 2011

Feeling left out of the Rugby World Cup 2011, the Glacier Country Tourism Group devised their own competition and social media marketing strategy to direct the eye of the world onto the West Coast of the South Island. Being viewed worldwide by tens of thousands of people, and receiving a large number of video entries. the Spanish womans rugby team has been announced as the winners.

Boutique Kiwi Beverage Takes Australia By Storm

A premium New Zealand beverage company Ti Tonics, has become a huge hit across the Tasman, with Australian sales outstripping those in its home country and likely expansion into new markets including Asia and North and South America.

Will Global Online Shopping Destroy Retailing As We Know It?

We are beginning to see changes in the behaviour of shoppers, now they realise what opportunities online shopping can provide. No doubt many have heard about the Adidas All Blacks jerseys that can be purchased for half the local price online overseas – but that is just the tip of the iceberg. An estimated 34% of all online sales in New Zealand will be going offshore in 2011.