Pets

Pets Press Releases, New Zealand

Petdirect Appoints Chief Veterinary Officer

Petdirect has appointed Dr Olja Jovovich as its first Chief Veterinary Officer (CVO) following the successful launch of Petdirect Pharmacy in 2024. With rising demand for at-home access to prescription pet medications, Dr Jovovich will lead clinical governance and ensure regulatory compliance. She brings over a decade of experience, including leadership roles at Animates Vetcare and Practical CPD. Her appointment underscores Petdirect’s commitment to trusted, affordable pet healthcare as it scales its pharmacy offering across New Zealand.

Petdirect Secures Exclusive NZ Rights to M-PETS

Petdirect, New Zealand’s leading Kiwi-owned pet retailer, is proud to announce the exclusive launch of M-PETS, a globally recognised brand of high-quality, design-led pet essentials. Already available in over 70 countries, M-PETS is now officially and exclusively distributed in New Zealand by Petdirect, with a curated range of over 100 everyday products for cats and dogs and more coming soon.

Petdirect Expands From Digital To Physical Retail

In a bold move against prevailing economic trends, New Zealand’s leading online pet retailer, Petdirect, announces plans for major retail expansion with new stores opening in Mt Roskill, Auckland and Tower Junction, Christchurch in the coming months. Following the tremendous success of its first brick-and-mortar location in Takapuna, which opened in October 2024, this strategic expansion solidifies the company’s position as a dominant force in New Zealand’s pet retail sector. The 100% Kiwi-owned and operated company, which just celebrated its 5th birthday, has rapidly evolved from an online startup during the pandemic to capturing a majority share of the online pet supply market.

Vet Post Launches Fur-raising for Community Groups

Online pet and veterinarian medications supplier Vet Post have created and launched a unique fundraising program aimed to help community groups across New Zealand. “The Vet Post team love helping community organisations”, said Dr Rebecca Walker, Vet Posts founder. “We understand that many community groups are finding it hard to fundraise and that we are … Read more

Introducing MyTag Pet: A Pet Tracker tag for the Adventurous Pet

Today marks the launch of MyTag Pet, a groundbreaking wearable pet device that promises to transform how pet owners connect with and protect their furry, feathered, or scaled friends. Designed for the explorers, the wanderers, and the curious snouts, MyTag Pet attaches effortlessly to any pet collar, ensuring that your beloved companions are safe, secure, and always within reach.

Masterpet brings the Real Food Movement to Pets

There’s a new premium, natural pet food on the block with REAL ingredients and no nasties or fillers! Responding to a growing trend for real ingredients and eating food that improves health, happiness and longevity, Masterpet is bringing this real food movement to pets™, with the launch of Black Hawk® pet food in New Zealand.

VitaPet Ad Dog Search

Trick4Treats is the nationwide search for a clever canine to be cast in a VitaPet Ad. Know a dog who is clever on camera? Find out how to nominate them at www.trick4treats.co.nz.