Messaging not Marketing – Business Lockdown Response

For most business owners and leaders, a main response to these restrictions is to take a hard look at their marketing strategy with a view to stimulating interest and raising their organisation’s online profile. However Growth Partners, specialists in digital transformation and business growth strategies, would advise extreme caution around this approach.

Kelray Heating Take New Direction in 2021

Outdoor Heater manufacturers, Kelray Heating are taking an exciting new direction in 2021. The Auckland-based business has recently seen a change of ownership, with founders Kelvin Davis and Ray Maddix handing over the reins to experienced north shore businessman, Clive Menkin.

Jacinda Receives Maker2u Hamper

The 470 small Kiwi businesses who sell their artisan products on Maker2u.com have put together a huge Christmas hamper for Prime Minister Jacinda Ardern and her family to say thank you for all her hard work in 2020

Virtual Blue announces availability of Digital Humans for Robotic Process Automation

Leading Robotic Process Automation (RPA) provider Virtual Blue has announced the availability of Artificial Intelligence powered Digital Humans, enabling Robotic Process Automation customers to add Digital Humans to their RPA processes. “Our Digital Humans provide meaningful conversations with your customers.

Contactless Payment

Overnight COVID-19 disrupted the payment behaviour of consumers…
Shoppers predominantly look for fast, convenient and safe service – how they can get in and out of stores as fast as possible, and with as little contact with others as possible. Contactless payment is the answer to this, and is no longer a nice-to-have but a necessity to meet shopper needs. While COVID-19 accelerated this, contactless payment is here to stay and failing to adapt is a missed opportunity for retailers to capitalise upon.