Risk Adverse New Zealand Retailers Lose Online Sales

Risk adverse New Zealand retailers are losing large amounts of online sales by not including Ratings & Reviews on their online shopping websites – 65% of consumers have indicated they are more like to purchase from a website if it has product Ratings & Reviews. Research by New Zealand ecommerce company Solutionists shows that even though most reviews are positive, even negative reviews can help improve sales and conversion rates.

Jujube Art Design Gallery and Store

A new kind of art is being displayed at Parnellʼs latest store. Jujube have imported mouth- watering wall decals from Blik – a leading designer in the US, and maker of innovative, removable surface graphics. Parnellʼs latest store features art, but not art as you know it.

Survey Uncovers Online Intentions of Retailers

Auckland based ecommerce specialists, Solutionists, have paired up with the New Zealand Retailers Association to survey 5000+ New Zealand retailers. The survey provides insight into the online intentions of retailers for the next year, and revealed that almost half of New Zealand retailers are already selling online, with 40% more considering joining them within the next 12 months.

Comet SEO a Conversation Starter

Mum always said don’t talk to strangers, but in the age of social media the ability to start or join conversations is increasingly a key strategic advantage for organisations and salespeople. Now a New Zealand cloud software developer, Genesis Interactive, has invented an application that does the awkward bit for you, by trawling through social media websites and dropping ‘pick-up lines’.

NZ Online Advertising Growth Nudges 20 Percent

The Interactive Advertising Bureau of New Zealand (IABNZ) and PricewaterhouseCoopers (PwC) have released online advertising expenditure figures for Q2, 2010. The growth of New Zealand’s online advertising market continues unabated, with the most recent April-June 2010 quarter totalling to $62.58m, up $7.26m on the Q1, 2010 result.