Boxfish Research renames to Boxfish Robotics

Boxfish Research is excited to announce the official renaming to Boxfish Robotics. The decision reflects the company’s evolving focus and product line, emphasising its commitment to underwater exploration and robotics technology.

A Few Lessons from Running NZ's First AI Ad Agency

Launching adagency.co.nz, New Zealand’s first AI-powered ad agency (back in January 2023), was a strange move on my part. Especially given that I don’t actually work in advertising. However, this unique journey has provided me with some intriguing insights.