NZ Online Advertising Growth Nudges 20 Percent

The Interactive Advertising Bureau of New Zealand (IABNZ) and PricewaterhouseCoopers (PwC) have released online advertising expenditure figures for Q2, 2010. The growth of New Zealand’s online advertising market continues unabated, with the most recent April-June 2010 quarter totalling to $62.58m, up $7.26m on the Q1, 2010 result.

New Business Offers Better Website Results

A new service called Personal-Web-Presenter providing video of presenters that ‘float’ over the top of existing website content has just been launched. This captures the attention of viewers and improves the conversion rate of website landing pages. A website does not need a graphic re-design in order to use a Personal-Web-Presenter video. Adding this type of video is simple, cost-effective, and quick. The file sizes are small so content loads quickly and plays seamlessly, even on ‘speed-challenged’ broadband connections.