Petdirect Appoints Chief Veterinary Officer
Petdirect has appointed Dr Olja Jovovich as its first Chief Veterinary Officer (CVO) following the successful launch of Petdirect Pharmacy in 2024. With rising demand for at-home access to prescription pet medications, Dr Jovovich will lead clinical governance and ensure regulatory compliance. She brings over a decade of experience, including leadership roles at Animates Vetcare and Practical CPD. Her appointment underscores Petdirect’s commitment to trusted, affordable pet healthcare as it scales its pharmacy offering across New Zealand.